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Blonde But Better Than Ever!

August 30 2023
Blonde But Better Than Ever!

Are you one of the 2 out of 3 women who lighten their hair? If so, you may have experienced dryness, overall damage to your hair or scalp irritation.

Luckily, Kérastase Paris has the answer you’ve been looking for! And it includes Hyaluronic Acid, one of the most renowned skincare actives infused in care for bleached hair.

Their new 2% Pure Hyaluronic Acid Serum is a translucent repairing hyaluronic acid serum for blonde hair and a moisturizer for the scalp. The serum instantly hydrates the hair immediately after blonding service, while it soothes the scalp and preserves the scalp moisture barrier. The serum is most effective when applied to wet/towel dried hair to activate the hyaluronic acid ingredient. And bonus, it gives lightweight hydration and repair and hydrates the scalp without leaving a greasy feeling.


  • Instantly hydrates hair
  • Helps repair surface damage in one use
  • Soothes scalp & preserves scalp moisture barrier
  • +43% shinier hair*
  • Reduces breakage, +45% stronger hair**

*vs unwashed hair **vs non-conditioned shampoo

Other incredible ingredients in this serum include the Edelweiss Flower, which is rich in anti-oxidants to protect hair against daily damage and to soften sensitized hair fibers.

Whether your hair is a cool-tone blonde, a honey blonde or highlighted blonde, the Blond Absolu line offers repair and hydration for you!

Are you ready to feel blonde and beautiful? Ask your stylist next time you’re in if you have questions about using Blond Absolu and the new 2% Pure Hyaluronic Acid Serum for your hair!