Wash Your Hair With Air

August 1 2024

You’ve never washed your hair like this before! Our incredible new product, AirWash™ dry shampoo, is a non-aerosol dry shampoo that features newly patented odorBIND™ smart-release biotechnology. It clinically eliminates odors, reduces oil and keeps working for up to 3 days*. So, regardless of your hair type or texture, if you’re tired of the same old white powder, sticky sprays or dry shampoo that just doesn’t work, you’ll want to keep reading!

What makes AirWash™ dry shampoo different:

• Absorbs oil - made with translucent microbeads to absorb excess oil without visible starchy buildup, or white cast
• Eliminates odors - odorBIND™ smart-release biotechnology recognizes, traps and eliminates odor-causing molecules, and replaces odors with a subtle fragrance for a clean, fresh feel, for up to 3 days*
• Supports a healthy scalp - helps balance scalp sebum to promote scalp health between washes, minimizes excess buildup
• Leaves hair feeling + looking clean - deeply cleanses without feeling gritty and without heavy buildup, for a run-your-fingers-through clean feeling
• Lasting results - non-aerosol high-performance formula lasts for up to 3 days; highly concentrated so you can go longer between washes

Benefits of adding AirWash™ dry shampoo to your refresh routine:

• Translucent, porous microbeads absorb excessive oil without starchy buildup, or visible residue/white cast. Continues working for up to 3 days*.
• odorBIND™ smart-release biotechnology actually recognizes and captures odor-causing sweat and oil molecules and eliminates them—replacing the odor with a subtle, easily layered fragrance.
• Biotech-derived mediterranean microalgae helps balance scalp and control excess oil production over time.

If you’re ready to experience a dry shampoo that’s truly different, stop into 5^th Avenue and pick up this amazing new product! Feel free to ask one of our stylists if you have any questions; we're so excited for you to try this!